Images impact your SEO
Using beautiful visuals and images on your website and blog are crucial to a successful, engaging website yet they can also be a massive drain on your load time.
We know that quality images are frequently used as a key driver from social media platforms like Pinterest to your website, but ensuring they are having a positive impact on your SEO is important.
Getting familiar with SEO is understandably intimidating yet having a basic grasp of how to make the most of your SEO, especially with images, is relatively straightforward.
There are so many opportunities to capture readers attentions with images and drive new traffic to your site by leveraging good practice SEO.
Large images aren't great for loading speed.
I'm not talking about the actual size they appear on your website, but the huge file sized images that haven't been optimised for web viewing. You can still have banner images and beautiful shots throughout a portfolio, but you've got to ensure they are optimised.
Huge files = slow load time.
If you're paying attention to your pageload speed and bounce rate, chances are that you've got a slow loading page and a chunk of high bounce rates because people don't want to wait for mammoth images to load.
Luckily, this is an easy fix.
Utilise software to resize and save images for web
Image editing software such as Photoshop can not only resize your images for your website, but can actually export images using the "save for web" method which automatically optimising your images. If you don't have photoshop, there are plenty of other programs offering a similar solution.
Improve the images you've got.
Firstly, Google does pay attention to the size of your images. Huge images create lag time and impact your page speed, which has a trickle-down effect on your rankings. Get your image sizes right and optimised by following this quick guide.
Don't upload anything called "IMG_0909" etc.
Filenames aren't just for locating an image on your computer, they are also used for making your images more searchable and easier to rank when associated with similar terms. Use context when naming your images based on what the actual image is. This will help search engines understand the context of your page and images better.
Getting your images done correctly can have a huge impact on your page load speed and rankings, so follow this super quick guide before posting!