A Realistic, Achievable Content Publishing Schedule
Many businesses have identified the opportunities within blogging and have taken the leap to start one, self-hosted, on Medium or otherwise.
Creating a blog is a great thing if done correctly. And by correctly, I mean in a realistic, achievable way. The first thing I ask anyone when the idea of publishing a blog comes up is what content they plan on writing and how frequently. Why? Because there’s not a lot to be gained in publishing content without a clear plan that has been created in a way that writers know what they’ll be writing when they’ll have it done and when it’ll go live.
Of course, there’s flexibility within this kind of structure, but the underlying intention remains the same.
A realistic content schedule may look something like 4 posts a month. It could even look like 7 per week. Regardless of the frequency, there are ways to properly prepare and map out content for any purpose with some consideration in advance.
If you’re in business, you’re likely to have the first-hand experience in recognising and addressing issues, locating new opportunities and absorbing a lot of information regularly. These daily occurrences can create some of the best content ideas. Make notes during conversations with peers or team members, when reading daily blogs or when you’ve learnt something. Not all of these ideas will evolve into a published post, yet developing the habit early on is a great start.
Map it Out
This process is taught in virtually every English class - start with a beginning, a middle and an end. Then build it out. You don’t have to begin writing each post with an introduction. Start writing from wherever the idea was found and develop it both ways if that’s what suits you. Personally, I create a title and around 3-5 sections of content that I want to build upon. I use Evernote to track notes, Asana to create replicable checklists and Grammarly for final reviews before scheduling my post.
Once you’ve got enough content for the week/month/quarter, develop a loose schedule around when you want the content produced and published by. Use this schedule to determine due dates for your content, and stick to them. You’ll never have to clamber for an idea or guess a publish date again.
Craft a Title
Set expectations for your readers by creating a punchy title that offers readers a sneak peek at what they’ll be reading when the click through. CopyBlogger shows that only 2 out of 10 of people will read past a title, so grab their attention.
Don’t skip subheadings
Not just for your readers' sake, but for Google’s algorithm. Help search engines break up your content and alleviate the stress of reading an entire wall of plain text for your reader.
Give readers actionable items
If a reader has invested in learning from you, give them a tangible action to follow through on. Solution-based publishing means you’re often solving someone’s problem, so focus on what the reader is taking away from your post and provide a something to make an impact.
Design graphics in advance
Branded graphics can be hugely beneficial to each and every post. Design these in advance so you have them on hand, ready to go once you’re ready for publication.
Before you finalise that last step, proofread your entire post. Ensure you’re happy with how it’s written, the format you’ve chosen and the graphics you’ve designed.